Our Story

Mimouna Rugs allows me to stay connected to my roots and collaborate with the talented craftswomen from local villages. I believe Moroccan carpets are among the most exquisite and generous of all rugs, and I’m proud to be part of this craft and its community of artisans.

I grew up in the vibrant city of Marrakech, surrounded by a wealth of artistic skills and traditional crafts. The Medina is home to workshops dedicated to leather, pottery, copperwork, glass art, wool products, and herb and spice sellers, whose combined scents fill the air. Carpet weaving is a longstanding family tradition that helped my grandmother stay connected to her village after moving to the city. My mother contributed when she could, while caring for eight children in the midst of a demanding urban life. Each of us children helped with the weaving at some point. We all understood how to operate the large metal loom that occupied much of our courtyard. My role was often to seek out quality wool threads, buy different dyes, and bring them home using a hand‑pushed cart rented for a modest fee.

The COVID‑19 pandemic severely affected all kinds of businesses, including tourism and the production and sale of handcrafted goods. Carpet weaving has always been a primary source of income in my home village in the Atlas Mountains. As a lover of wool and design, I felt compelled to help this unique craft survive. My goal was to revive it with new ideas—making the process both scalable and sustainable economically, while using education to protect this heritage and encourage the transfer of skills. Teaching young girls to weave during school holidays is a vital step toward preserving the craft amid modern challenges. We also live up to our values: our carpets are primarily woven by local women, who follow elegant and inspiring designs, and we share part of our profits with educational organizations dedicated to fighting women’s illiteracy.

My aim is to present pieces that are truly unique, that spark conversation, that have a rich history and an interesting story to tell.

Our aim is to present pieces that are unique. Please see the carpets we list with a unique design that women wavers can only create once, drawing on rural life and artistic flair. Our aim is to inspire mood change and home décor through elegant designs from which you can choose. As we also aim to customize to every taste, let us know if you are instead interested to spark conversations by orchestrating your own design and expressing the story that you wish to tell.

Our hope is that each Mimouna carpet crafted using the skills of ‘the old knowledge’ will delight and add warmth and beauty to the modern habitat for many years to come.

I find beauty in the unusual and imperfect – every handmade piece is unique… each with its own flaws, marks and history, embodying the story and the magic of the maker.

We believe in a connection with our pieces and the stories behind them. They are imperfect, individual, interesting and quirky. We don’t strive for perfection, we look for heart and soul and of course, the stories.

GIVING BACK

With the purchase of one of our products, we make sure that 5% of our profit goes towards donation to ‘Education For All’, a charity offering educational support to rural Berber girls from all over Morocco’s Atlas Mountains.