Our Story

Mimouna Rugs enables me to remain connected to my roots and the opportunity to collaborate with inspiring craftmanship of local villager women. I believe the Moroccan carpet to ne the most exquisite and generous of all carpets. I am proud to be connected to this craft and its community of artisans.

I grew up in the great city of Marrakech and its abundance of art skills and crafts, many unassumingly amazing handcrafts corers of which the Medina is so rightly proud of. From workshops dedicated to leather crafts, pottery, coper works, glass art, wool products to the herb and spices courters – their combined scent enveloping the sky of Marrakech. Carpet waving is a family tradition, with a long history thread. It was a way of keeping my grandmother feel connected to her village, when moved to Marrakech city. My mother used to help from time to time whilst balancing between the demanding city life, looking after 8 children. Each of us children have at some point contributed to the waving a carpet. Each knew well the workings of the bespoke metal structure used to wave the carpet that took a rather large space of our courtyard. Me, I was the one who was often sent to look for quality wool treads, bay different colours and bring them over using a hand pushed cart that one could hire for a reasonable price.

The Covid 19 public health pandemic affected all types of business and especially tourism, and the production and retail of handcrafted goods.  Capet waving has always been the main source of income up in my home village, high in the Atlas mountain. As a wool and design lover, I felt compelled to do something to help this beautiful unique craft stay alive. I wanted to help revive it with some new ideas. From an economical perspective, making the process scalable and sustainable. From a cultural perspective, use education as the vehicle to protect this heritage from fading away, encouraging the passing on of these ancient skills. Teaching hand-woven carpets to young girls during school holidays is a significant undertaking towards ensuring this craft survival the current modern life challenges. We walked to the talk: our carpets are primarily woven by local women, following elegant and inspiring designs. We also committed to sharing part of our profits with wider educational organizations dedicated fight illiteracy amongst women.

My aim is to present pieces that are truly unique, that spark conversation, that have a rich history and an interesting story to tell.

Our aim is to present pieces that are unique. Please see the carpets we list with a unique design that women wavers can only create once, drawing on rural life and artistic flair. Our aim is to inspire mood change and home décor through elegant designs from which you can choose. As we also aim to customize to every taste, let us know if you are instead interested to spark conversations by orchestrating your own design and expressing the story that you wish to tell.

Our hope is that each Mimouna carpet crafted using the skills of ‘the old knowledge’ will delight and add warmth and beauty to the modern habitat for many years to come.

I find beauty in the unusual and imperfect – every handmade piece is unique… each with its own flaws, marks and history, embodying the story and the magic of the maker.

We believe in a connection with our pieces and the stories behind them. They are imperfect, individual, interesting and quirky. We don’t strive for perfection, we look for heart and soul and of course, the stories.

GIVING BACK

With the purchase of one of our products, we make sure that 5% of our profit goes towards donation to ‘Education For All’, a charity offering educational support to rural Berber girls from all over Morocco’s Atlas Mountains.